Contact information
14900 Interurban Ave S, Suite 271 Tukwila, WA 98168
14900 Interurban Ave S, Suite 271 Tukwila, WA 98168
Using a human-centered design approach to promote a holistic understanding of KYFS, and improve staff, donor, and clients’ ability to fully navigate its programs and services.
The main challenge was to address the compartmentalized messaging and fragmented understanding of the organization. After a rather extensive research process led to distilling key insights into three distinct themes: brand identity, external communications, and internal integration.
The final deliverables directly addressed these themes, which included a comprehensive brand and communications guide, storytelling/resource hub, website audit, and KYFS ambassador toolkit.
- Tangible representation of programs
- Increase visibility into other services
- Create brand advocates out of believers