I crafted a holiday-themed email teaser and microsite to serve as the landing page for the entire campaign. In the spirit of giving, the site is filled with a long list of healthy tips and resources, styled like an advent calendar.
Each day a new tip was revealed, creating a more authentic connection with potential customers, and building confidence in the brand.
The timing for this sort of marketing is impeccable. The new year is synonymous with making resolutions, and DPR used this email to harness that energy, redirecting attention to a landing page that helps people find simple, healthy tips.
The site also offers a free copy of the book 'The Healthy Workplace Nudge' -- a helpful tool for their target audience and extremely relevant to their commercial office product, proving itself to be a really valuable lead generation strategy for them.
By the end of January, the campaign had generated over 60,000+ organic visits to the website and 7,000+ net new leads for sales teams.