Swatch Junkie Creative is a certified minority, woman-owned business that boosts the marketing efforts of social impact organizations with services in strategy, branding, web design and development and marketing. We believe that through the use of compelling design and accessible technology, we can inspire individuals and communities to take action and create a more inclusive, equitable society.
Part of what makes us unique as an agency is our humility. And honestly, we're not here to receive a bunch of accolades, fancy design awards and top rankings. What we create comes from the heart, and inspires everything we do.
We take a holistic approach to design, by asking penetrating questions and seeking to understand your purpose and values, your target audience and your core business drivers in-depth, to ensure the outcome is truly matched with your actual intentions and goals.
We use a fast-paced, user-centric, and facilitated framework that defines and prioritizes user needs, creates user journeys, surfaces actionable insights, makes strategic recommendations and defines our roadmap for producing tangible results at the end of your project.
We design solutions specific to the intended audience. This can be applied to products and services, business models, branding and digital engagement. Everything we create is centered around the audience, which is the most powerful way to start and finish any creative project.
Part of what makes the work we do so fulfilling is that it's centered around humans with human interests. We believe in design for a purpose, even if the purpose is just to make a new idea or concept easier for everyone to relate to.
Great design isn’t about how you integrate typography into social media buttons or even create slick visuals and animation. Great design is actually about creating solutions that align with your overall strategy.
That means every element of your design needs to work towards a defined goal, and help people understand your mission and vision through a variety of indicators, encompassing visuals, text, and interactions.
But how do you achieve that harmonious synthesis of elements? Through a holistic design process that takes both form and function into account. For us, that design process consists of 4 key parts:
The beginning of any new design project is exciting. It’s hard not to get caught up in the buzz of possibility. Brainstorming and the exchange of ideas ignite sparks that light the fuse of creativity. This first phase is all about uncovering deep insights, defining your audience personas and getting really clear on your brand vision, values and voice.
When the framework is in place and the organization is clear, it’s time to work out the visual design, creating an identity shaped by your values and your voice. By starting with discovery, moving into stylescapes and finally transitioning int developing and designing logo concepts, the entire process will be collaborative, inspiring, and effective.
Well-designed websites offer much more than just aesthetics. They attract visitors and help people understand your mission and vision through a variety of indicators, encompassing visuals, text, and interactions. That means every element of your site needs to work towards a defined goal. We create websites that are clean and user friendly; the goal is to inform and compel audiences and ultimately transform them into brand advocates.
Having a great website is just the first step. Once you’re live, the next question is: How is anyone going to find you? This requires precise search and mobile optimization, and a thorough content strategy. With these avenues in mind we create a launch plan to boost your brand and ensure you make it to the top of critical search results.